Driving Traffic with QR Codes
QR codes have found their way into mainstream marketing rather quickly. These codes are typically two dimensional barcodes that are used to store information. They are now commonly used to share information internally as well as with external audiences of any business.
Product information, inventory management, and now internet marketing strategies have been taking support of this coding system for effective data communication and transfer.
Effectiveness in Print Media
Today, people are creating and printing QR codes in the oddest of the places such as billboards, business cards and point-of-sale posters to communicate all kinds of information such as sales promotions or simply linking the audience to the company’s website.
These codes have tremendous potential especially for businesses who mainly rely on their e-commerce portals for business growth. The core aim of any promotional activity in such cases is driving as much traffic to the website as possible.
Linking the Online and offline World
Since QR codes are the perfect way to link the online and offline world, printing codes which are direct links to you company website in strategic locations can do wonders to your business. Online electronic stores, movie rentals, book stores and even online airline booking portals can benefit tremendously by simply printing their codes on to any relevant form of print media.
Getting Innovative with your Codes:
Print advertisements, business cards, bus sides are common locations. In addition to this, one can get creative and print codes in unusual locations such as airline boarding passes, payment receipts and bills, movie tickets, menu cards can prove to be eye catching and effective to motivate audiences to get inquisitive and take actions you wish them to take.
The primary reason behind its reigning popularity as a mode of communication is the simple convenience that is offers. With more and more users jumping onto the smart phone bandwagon, it has become much easier for them to scan and gain immediate access to links that are provided on these QR codes.
If exploited, this system can do wonders in helping you drive traffic to your website, support your SEO initiatives and grow your business.
